Life is all about communication and, amusingly enough, it's not just about getting information "out there." Real communication is about sharing information in such a way that the receiver can appreciate the new knowledge and act according to what that brings. Simply put, it means getting through to someone and making it matter.
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Communication is a two-way process. There is the receiving and the sending of information, and each process has to be done with enough savvy. For example, really good speakers are actually good listeners. They are likewise usually good readers of information and situations. Without knowing how to first be silent, receive information, and read a situation, a person cannot communicate or get through to people. It becomes a thoroughly one-sided affair.
Building solid communication skills also involves looking at the "small " and "large audience." Small audiences can be as few as one person for interpersonal communication. Large audiences can be a group of people in a conference hall to a few million individuals on the Internet. Each type of audience needs a different approach and the skill to approach every group has to be built up slowly.
The new and growing avenues in the business world have highlighted new needs in intercourse. There are definite needs to develop teamwork and presentations. One of the most important in the current climate is the ability to negotiate. All of these skills are based on good communication, which should be given serious effort and study.
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If ever there is doubt on the importance of good communication, all a person needs to do is to write a haphazard donation request and send it out. The result is easy to predict: Nothing will happen. No donations will come in, and one can only assume the request did not resonate with the target audience.
Communication and education are of primacy to Patrick Dwyer of Merrill Lynch. Visit this blog for similar articles.
